Etch & Ember is an independent brand and is not affiliated with, endorsed by, or sponsored by Stanley, HydroJug, Owala, BrüMate, Simple Modern, or any other tumbler manufacturers referenced on this website. All product and brand names, logos, and trademarks mentioned are the property of their respective owners and are used solely to describe product compatibility. Etch & Ember accessories are independently designed products intended to fit certain drinkware styles and are not manufactured by or officially associated with those brands.
Cup drop calendar
Upcoming drops
Unconfirmed
Coming soon / Date TBA
Cups we know are coming, but the date isn't set yet.
Date TBA
ConfirmedDate unconfirmed
Stanley · Black Geode · Quencher H2.0 30 oz & 40 oz
Date not announced · stanley1913.com
Coming soon

Date TBA
ConfirmedDate unconfirmed
Stanley · Beetroot Shimmer · Quencher H2.0 30 oz & 40 oz
Date not announced · stanley1913.com
Coming soon

Date TBA
ConfirmedDate unconfirmed
Stanley · Salt Shimmer · Quencher H2.0 30 oz & 40 oz
Date not announced · stanley1913.com
Coming soon

Sat, Nov 7
Confirmed
HydroJug · Holiday Plaid · Traveler 40 oz · Online launch (Holiday Collection)
10:00 AM · thehydrojug.com

Sat, Nov 7
Confirmed
HydroJug · Teddy · Traveler 40 oz · Online launch (Holiday Collection)
10:00 AM · thehydrojug.com

Sat, Nov 7
Confirmed
HydroJug · Vintage Christmas · Traveler 40 oz · Online launch (Holiday Collection)
10:00 AM · thehydrojug.com

Tue, Nov 10
Confirmed
See the full collection
Owala · Coastal Christmas · 30 oz FreeSip Sway · $39.99
10:00 AM · owalalife.com

Shop the look · Coastal Christmas · 30 oz FreeSip Sway · $39.99
Tulle Logo Waffle Boots™
$13.00
Sun, Nov 15
RumoredDate unconfirmed
Owala · Winter Meadow · 24 oz FreeSip
Unconfirmed date · TBD

Past drops
Recently released cups — already live.
Tue, Sep 1
Released
Owala · Autumn Ridge Road · 24 oz FreeSip · $34.99
10:00 AM · owalalife.com
Released Sep 1, 2026

Shop the look · Autumn Ridge Road · 24 oz FreeSip · $34.99
Brown Waffle Boots™
$13.00
Sun, Sep 6
ReleasedStill available
Stanley · Pink Sugar Spider Webs · Quencher H2.0 40 oz · $45
10:00 AM · Target
Released Sep 6, 2026

Sun, Sep 6
ReleasedStill available
Stanley · Sweetheart Skulls · Quencher H2.0 40 oz · $45
10:00 AM · Target
Released Sep 6, 2026

Tue, Sep 8
ReleasedStill available
Stanley · Fall Collection · ProTour 40 oz (Fig Gloss + 6 colors) · $50
9:00 AM · stanley1913.com
Released Sep 8, 2026

Shop the look · Fall Collection · ProTour 40 oz (Fig Gloss + 6 colors) · $50
PLUM Waffle Boots™
$13.00
Maroon Waffle Boots™
$13.00
Tue, Sep 8
ReleasedStill available
Stanley · Fig Pinstripe · ProTour 40 oz · $45
10:00 AM · stanley1913.com
Released Sep 8, 2026

Tue, Sep 8
ReleasedStill available
Stanley · Moab Pinstripe · ProTour 40 oz · $45
10:00 AM · stanley1913.com
Released Sep 8, 2026

Tue, Sep 8
ReleasedStill available
Stanley · Peat Moss Plaid · ProTour 40 oz · $45
10:00 AM · stanley1913.com
Released Sep 8, 2026

Thu, Sep 17
ReleasedStill available
Stanley · Black Magic · Quencher H2.0 40 oz · $45
10:00 AM · stanley1913.com
Released Sep 17, 2026

Thu, Sep 17
ReleasedStill available
Stanley · Bordeaux Lace · Quencher H2.0 40 oz · $45
10:00 AM · stanley1913.com
Released Sep 17, 2026

Mon, Sep 21
ReleasedStill available
Stanley · Purple Dust Spooky Friends · Quencher H2.0 40 oz · $45
10:00 AM · TikTok Shop
Released Sep 21, 2026

Thu, Oct 1
ReleasedStill available
Stanley · Halloween Black Stardust · ProTour 40 oz · $45
9:00 AM · stanley1913.com
Released Oct 1, 2026

Shop the look · Halloween Black Stardust · ProTour 40 oz · $45
CHROMA Waffle Boots™
$13.00
Thu, Oct 1
ReleasedStill available
Stanley · Magical Night · ProTour 40 oz · $71
10:00 AM · Starbucks China
Released Oct 1, 2026

Thu, Oct 1
ReleasedStill available
Stanley · Moonlight Spiral · ProTour 40 oz · $45
10:00 AM · Amazon
Released Oct 1, 2026

Thu, Oct 1
ReleasedStill available
Stanley · Purple Umbra Pixel · ProTour 40 oz · $45
10:00 AM · Amazon
Released Oct 1, 2026
Fri, Oct 9
ReleasedStill available
Stanley · Popsicle Peppermint Stripe · ProTour 40 oz · $45
10:00 AM · stanley1913.com
Released Oct 9, 2026

Fri, Oct 9
ReleasedStill available
Stanley · Popsicle Plaid · ProTour 40 oz · $45
10:00 AM · stanley1913.com
Released Oct 9, 2026

Fri, Oct 9
ReleasedStill available
Stanley · Rouge Bows · ProTour 40 oz · $45
10:00 AM · Academy
Released Oct 9, 2026

Fri, Oct 9
ReleasedStill available
Stanley · Shadow Green Night Sky · ProTour 40 oz · $45
10:00 AM · stanley1913.com
Released Oct 9, 2026

Fri, Oct 9
ReleasedStill available
Stanley · Soft Pink Night Sky · ProTour 40 oz · $45
10:00 AM · stanley1913.com
Released Oct 9, 2026

Fri, Oct 9
ReleasedStill available
Stanley · Popsicle Peppermint Stripe · Quencher H2.0 40 oz · $50
10:00 AM · DICK'S Sporting Goods
Released Oct 9, 2026

Fri, Oct 9
ReleasedStill available
Stanley · Popsicle Ribbon · Quencher H2.0 40 oz · $50
10:00 AM · DICK'S Sporting Goods
Released Oct 9, 2026

Fri, Oct 9
ReleasedStill available
Stanley · Popsicle Shimmer · Quencher H2.0 40 oz · $50
10:00 AM · DICK'S Sporting Goods
Released Oct 9, 2026

Fri, Oct 9
ReleasedStill available
Stanley · Rouge Bows · Quencher H2.0 40 oz · $50
10:00 AM · Academy
Released Oct 9, 2026

Fri, Oct 9
ReleasedStill available
Stanley · Salt Gingerbread · Quencher H2.0 40 oz · $50
10:00 AM · stanley1913.com
Released Oct 9, 2026

Fri, Oct 9
ReleasedStill available
Stanley · Shadow Green Bows · Quencher H2.0 40 oz · $50
10:00 AM · stanley1913.com
Released Oct 9, 2026

Fri, Oct 9
ReleasedStill available
Stanley · Shadow Green Plaid · Quencher H2.0 40 oz · $50
10:00 AM · stanley1913.com
Released Oct 9, 2026

Fri, Oct 9
ReleasedStill available
Stanley · Shadow Green Ribbon · Quencher H2.0 40 oz · $50
10:00 AM · stanley1913.com
Released Oct 9, 2026

Fri, Oct 16
ReleasedStill available
Ice Shaker · Ritual · Legend 40 oz · $39.99
7:00 AM · iceshaker.com
Released Oct 16, 2026

Shop the look · Ritual · Legend 40 oz · $39.99
White Waffle Boots™
$13.00
Fri, Oct 23
ReleasedStill available
Ice Shaker · Cobblestone & Mocha Ombre · Legend 40 oz · $39.99
7:00 AM · iceshaker.com
Released Oct 23, 2026

Shop the look · Cobblestone & Mocha Ombre · Legend 40 oz · $39.99
Shale Waffle Boots™
$13.00
Sun, Oct 25
ReleasedStill available
Stanley · Carmine Winter Radiance · Quencher H2.0 40 oz · $50
10:00 AM · Target
Released Oct 25, 2026

Sun, Oct 25
ReleasedStill available
Stanley · Flamingo Winter Radiance · Quencher H2.0 40 oz · $50
10:00 AM · Target
Released Oct 25, 2026

Sun, Oct 25
ReleasedStill available
Stanley · Plum Winter Radiance · Quencher H2.0 40 oz · $50
10:00 AM · Target
Released Oct 25, 2026

Wed, Oct 28
ReleasedStill available
Stanley · Holiday Collection · Quencher 40 oz (Soft Pink Ribbon + 6 designs) · $50–55
8:00 AM · stanley1913.com
Released Oct 28, 2026

Shop the look · Holiday Collection · Quencher 40 oz (Soft Pink Ribbon + 6 designs) · $50–55
Neon Tumbler Bow
$8.99
Fri, Oct 30
ReleasedStill available
Ice Shaker · Deck the Halls · Legend 40 oz · $39.99
7:00 AM · iceshaker.com
Released Oct 30, 2026

Shop the look · Deck the Halls · Legend 40 oz · $39.99
Thu, Nov 5
Released
Owala · Starbucks Bearista · 24 oz FreeSip · $19.95 (time not announced)
5:00 AM · Starbucks coffeehouses + Starbucks Shop online
Released Nov 5, 2026

Thu, Nov 5
Released
HydroJug · Holiday Plaid · Traveler 40 oz · TikTok Shop Early Access (9–11 AM PST; online Nov 7)
10:00 AM · TikTok Shop (@hydrojug live)
Released Nov 5, 2026

Thu, Nov 5
Released
HydroJug · Teddy · Traveler 40 oz · TikTok Shop Early Access (9–11 AM PST; online Nov 7)
10:00 AM · TikTok Shop (@hydrojug live)
Released Nov 5, 2026

Thu, Nov 5
Released
HydroJug · Vintage Christmas · Traveler 40 oz · TikTok Shop Early Access (9–11 AM PST; online Nov 7)
10:00 AM · TikTok Shop (@hydrojug live)
Released Nov 5, 2026

Fri, Nov 6
Released
HydroJug · Assort · Traveler 32 oz · Anthropologie exclusive
Release time not announced · Anthropologie (exclusive)
Released Nov 6, 2026

Fri, Nov 6
Released
Ice Shaker · Leopard · Public launch
7:00 AM · iceshaker.com
Released Nov 6, 2026

Fri, Nov 6
Released
HydroJug · Holiday Plaid · Traveler 40 oz · Utah retail early access (3:30–5:30 PM MT)
3:30 PM · HydroJug retail · Marriott-Slaterville, UT
Released Nov 6, 2026

Fri, Nov 6
Released
HydroJug · Teddy · Traveler 40 oz · Utah retail early access (3:30–5:30 PM MT)
3:30 PM · HydroJug retail · Marriott-Slaterville, UT
Released Nov 6, 2026

Fri, Nov 6
Released
HydroJug · Vintage Christmas · Traveler 40 oz · Utah retail early access (3:30–5:30 PM MT)
3:30 PM · HydroJug retail · Marriott-Slaterville, UT
Released Nov 6, 2026

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