Privacy policy

Etch & Ember Privacy Policy

Last updated: January 2026

This Privacy Policy describes how Etch & Ember (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from etchandember.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and cookies installed on your device. As you browse the Site, we also collect information about the pages or products you view, referring websites or search terms, and how you interact with the Site. We refer to this information as Device Information.

We collect Device Information using technologies such as:

  • Cookies, which are data files placed on your device or computer and often include an anonymous unique identifier

  • Log files, which track actions occurring on the Site and collect IP address, browser type, referring/exit pages, and timestamps

  • Web beacons, tags, and pixels, which are electronic files used to understand browsing behavior

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this as Order Information.

When we refer to Personal Information in this policy, we mean both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use Order Information to:

  • Process and fulfill orders (including payment processing, shipping, and order confirmations)

  • Communicate with you regarding your order or account

  • Screen orders for potential risk or fraud

  • Provide customer support

With your consent or where permitted by law, we may also use Order Information to send marketing communications about our products or services.

We use Device Information to:

  • Help screen for potential risk and fraud

  • Improve and optimize the Site

  • Generate analytics about how customers browse and interact with the Site

  • Assess the effectiveness of marketing and advertising efforts

SHARING YOUR PERSONAL INFORMATION

Etch & Ember shares Personal Information with third-party service providers solely to operate our business and provide services to customers. These service providers are contractually obligated to use personal information only as necessary to perform services on our behalf and not for their own marketing purposes.

Examples of service providers include:

  • E-commerce and payment processing platforms

  • Shipping and fulfillment providers

  • Website analytics and performance tools

Etch & Ember does not disclose personal information to third parties for their own direct marketing purposes.

We may also disclose Personal Information if required to do so by law or in response to lawful requests such as subpoenas or court orders, or to protect our rights.

BEHAVIORAL ADVERTISING

We may use Personal Information to provide advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising through the following links:

You may also opt out of certain advertising services by visiting the Digital Advertising Alliance’s opt-out portal at:
http://optout.aboutads.info/

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.

CALIFORNIA PRIVACY RIGHTS (SHINE THE LIGHT)

Under California Civil Code §1798.83 (“Shine the Light”), California residents may request information regarding the disclosure of personal information to third parties for their direct marketing purposes.

Etch & Ember does not disclose personal information to third parties for direct marketing purposes.

Accordingly, no information is subject to disclosure under this statute. Requests regarding this policy may be submitted to etchandember@gmail.com.

CALIFORNIA CONSUMER PRIVACY ACT (CCPA / CPRA) NOTICE

California residents have certain rights regarding their personal information under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These rights may include the right to request access to, correction of, or deletion of personal information, and the right to limit the use or disclosure of sensitive personal information, subject to applicable legal exceptions.

Etch & Ember collects personal information solely to operate its business, fulfill customer orders, and provide services as described in this Privacy Policy. Etch & Ember does not sell or share personal information for cross-context behavioral advertising, as those terms are defined under California law.

California residents may submit a privacy-related request by contacting us at etchandember@gmail.com. We will verify requests before responding, as permitted by law.

YOUR RIGHTS

If you are a resident of certain jurisdictions, you may have the right to access, correct, update, or request deletion of personal information we hold about you. To exercise these rights, please contact us using the information below.

DATA RETENTION

We retain Order Information for our records unless and until you request its deletion, or as otherwise required by law.

MINORS

The Site is not intended for individuals under the age of 18.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons.

CONTACT US

For more information about our privacy practices or to make a privacy-related request, contact us at:

Etch & Ember
Email: etchandember@gmail.com
Mail:
625 E 1700 N
Mapleton, UT 84664
United States